Wide Media’s Approach

With over 15 years of experience in the property development sector, WideMedia crafted a comprehensive marketing strategy to position Burberry Heights as both a desirable place to live and a sound investment opportunity. Our multi-channel approach combined traditional and digital marketing tactics to engage with a diverse audience, from first-time homebuyers to seasoned property investors.

1. Identifying Market Strengths and Weaknesses

The first step in developing a marketing strategy for Burberry Heights was a thorough market analysis. We identified several key strengths of the development, including:

• Prime Location: Drury and Karaka are forecasted to be among the fastest-growing regions in Auckland, thanks to key infrastructure projects such as the Southern Motorway extension and the proposed Drury East train station.

• Smart Home Technology: The integration of smart home technology in each unit offered a unique selling point, catering to tech-savvy buyers who value modern, connected living.

• Quality Build and Design: The high-quality finishes, spacious interiors, and flexible bathroom configurations set Burberry Heights apart from other developments in the area.

However, we also identified some weaknesses and challenges:

• Limited Market Awareness: While the area’s potential was clear, many buyers and investors were unfamiliar with Drury and Karaka.

• Perceived Distance from Auckland’s CBD: Some potential buyers were concerned about the distance to Auckland’s central business district, even though the area was well-connected by public transport and major highways.

2. Market Education & Building Awareness

To address the market awareness challenge, WideMedia focused on educating both potential homeowners and investors about the unique benefits of living and investing in the Drury and Karaka region. This involved showcasing not only the development’s features but also the broader opportunities in the region, including:

• Infrastructure Developments: Highlighting key infrastructure projects, including the extension of the Southern Motorway and the development of the Drury East train station, which would drastically improve accessibility to Auckland’s CBD.

• Population Growth Forecasts: Using data-driven insights, we illustrated the projected population growth in the region, demonstrating how the area is set to become a thriving hub for families and professionals.

• Government Backed Projects: Emphasising the New Zealand government’s support for the region, including planning and investment in essential infrastructure, such as schools, hospitals, and transport.

Through various marketing channels, we aimed to provide potential buyers and investors with a clear picture of the region’s future growth, making the development an even more appealing proposition.

3. Positioning Burberry Heights

A critical element of our marketing strategy was positioning Burberry Heights as both:

• A Prime Investment Opportunity: We showcased the development’s high-quality build, smart home technology, and its location in a rapidly growing area as a sound investment with strong long-term capital gains. To emphasise this, we created content focused on the region’s population growth forecasts, infrastructure projects, and government backing.

• A Desirable Place to Call Home: Beyond the investment angle, we also promoted Burberry Heights as an attractive lifestyle choice. With spacious homes, modern amenities, and smart home features, the development offered the ideal balance of convenience, comfort, and modern living. We highlighted the local community’s lifestyle offerings, including proximity to parks, schools, and shopping centers.

The Services We Provided

To bring this comprehensive marketing strategy to life, WideMedia provided a range of tailored services designed to elevate the Burberry Heights brand and engage with prospective buyers and investors.

1. Branding: We developed a unique brand identity for Burberry Heights that reflected the development’s modern, sophisticated, and future-focused nature. This brand identity was incorporated across all marketing materials, ensuring a consistent and professional look.

2. Copywriting: Our expert copywriters created compelling, targeted messaging for all marketing collateral, emphasising the development’s key selling points and aligning the content with the needs and desires of potential buyers.

3. Brochure Design: We designed a sleek and visually appealing brochure that showcased the features of the development, including the smart home technologies, floor plans, and lifestyle benefits, all while reinforcing the Burberry Heights brand.

4. Website Design & Build: Our web design team created an intuitive, user-friendly website for the development, featuring high-quality images, detailed property listings, and essential information about the area, pricing, and availability. The website was optimised for both desktop and mobile devices.

5. Floorplans: We developed detailed, easy-to-read floor plans for each unit, allowing prospective buyers to visualise the layouts and make informed decisions.

6. Project Location Video: We produced a high-quality video that showcased the development’s location, the surrounding amenities, and the long-term growth potential of the Drury and Karaka region.

7. Property Photography & Lifestyle Photography: Our team of photographers captured stunning imagery of the townhouses, as well as lifestyle photos that showcased the development’s proximity to local amenities, highlighting the convenience and appeal of the location.

8. Social Media Content Creation & Management: We managed and curated content across social media platforms, engaging with potential buyers and investors and building an online community around the Burberry Heights brand. Our social media strategy included regular updates, posts highlighting the development’s features, and informative content about the area.

Results

Thanks to our comprehensive, results-driven marketing strategy, Burberry Heights achieved significant success in a competitive market. We raised awareness of the development among a targeted audience, educated potential buyers about the benefits of living in Drury and Karaka, and highlighted the development’s unique features. As a result, the project saw strong interest from both homeowners and investors, contributing to a successful sales outcome.

WideMedia’s tailored marketing strategy helped position Burberry Heights as one of the premier residential developments in South Karaka. By addressing the unique challenges of the development’s location and educating the market about its potential, we were able to generate interest, drive sales, and ultimately contribute to the success of the project.

With over 15 years of experience in the property development sector, WideMedia continues to be a trusted partner for developers looking to promote their projects with effective, results-oriented marketing strategies. We specialize in crafting bespoke marketing campaigns that resonate with target audiences and help our clients achieve their sales goals.

For more information, contact us at info@widemedia.co.nz.